It's critical to understand what sorts of items sell well, whether you're adding private label products to your existing line or starting a business solely on private labels. It's also crucial to understand what private label items are and what are the best selling types. To enhance your chances of success with private label items, continue with this guide.
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What Are Private Label Products?
A private label product has the brand name of a retailer but is made by a third party manufacturer with factory production facilities. Everything about the product is specified by the retailer, from the concept to the materials, components or features to the design and packaging. The manufacturer then creates the product according to these requirements and ships it directly to the retailer. The retailer takes care of branding, marketing strategy, sales and customer service.
What Are The Benefits of Private Label Products?
Private label items provide a better profit margin than wholesale reselling off other companies' products or selling white-label goods (generic products from other brands that your company rebrands as its own). This is because private label items have the advantage of better control of production, chain-supply management, and delivery expenses. As you can customize your products and have better control over the quality, you can frequently demand a higher price.
For more info on this check out our article on 10 benefits of private labelling your brand
30 Private Label Products You Can Sell Today
1. Home DIY Tool Set Kits
Home DIY tool kit sets are a must-have for any homeowner. These portable kits come with all of the tools that you need, and they're easy to use too! As more people are working and staying at home, in recent years there has been an increasing demand as people turn towards home DIY. With so many different pieces and parts, you can ask a specialist Private Label tool supplier to manufacture and supply to your specifications.
Also, take a look at our recommended list of cheap tool manufacturers for Amazon sellers.
2. Household Kitchenware
People either love cooking or loathe it but all are looking for ways to make it easier, so innovative kitchen goods are popular and attractive. It's worth noting, though, that private label kitchenware generally necessitates a larger initial expenditure. Your marketing plan will help you establish your brand, but you'll also need to make sure you're offering high-quality products.
3. LED Lights and Bulbs
One of the most popular DIY home renovation projects is unique house lighting. You might offer neon LED room decorations under your brand, as well as stair lights, lighting for hydroponic farms, night lights, and home security lights, or even create your own LED lighting idea.
4. Reusable Water Bottles
Reusable water bottles have been steadily replacing their disposable counterpart for years now, and it is unlikely that this trend will be going away any time soon. With awareness of the importance of being environmentally friendly, people seek new convenient ways to do what they can in terms of relieving our planet's pressing problems and also saving a bit of cash.
5. Organic or Green Bathroom Products
Organic soaps, shampoos, and conditioners are becoming increasingly popular, as are all-natural face masks and bamboo toothbrushes. You'll also need environmentally friendly packaging and a manufacturer who uses safe and tested materials. Be aware of inventory life and proper warehouse storage, since things manufactured with natural ingredients degrade more quickly than those made with chemical preservatives.
One type of private-label product that has become increasingly popular in recent years is multi-functional backpacks. Coming in all shapes, sizes and functions they are used not just for hiking or camping anymore. These bags have features like ergonomic design and multiple compartments so you can carry everything from your laptop to clothing with ease! However, more stylish bags can target those travelers who want something practical yet trendy.
7. Home Workout Equipment
With more people working from home or getting fed up with health club fees, home or garage fitness or exercises is becoming an ever-growing alternative. People need equipment as simple as mats, rollers or bands to multi-purpose benches. You just have to make sure your product stands out from all those other items available by using strong marketing techniques that highlight its benefits and features.
8. Electronic Gadgets
A popular category of products – just see how many gadgets you use daily! If you want to make it in the electronic gadget market, then start by paying attention to detail. For example, design and reliable quality are key here; not only does your product have to look flawless but also its packaging must be top-notch too. Consider focusing on smaller sub-categories or niches such as wireless earphones or chargers, blue-tooth speakers, or wake up lights.
9. Fishing and Angling Equipment
Instead of cheap throw-away accessories, focus on high-quality things like fishing poles, wading gear and decent baits. Those are of higher quality and so demand a higher price. Consider exploring foreign shipping possibilities, since you'll acquire a larger audience and this give you greater marketing flexibility.
10. Camping Accessories
Whether you are into camping or not, the market for outdoor gear can be overwhelming. Instead of trying to fit in with all that high-end brand name stuff, start by narrowing down to what niche your customers will need with targeted features/functionalities. Winning entrepreneurs know that sometimes the best way into new markets is by identifying an unmet need. Consider compact tents and sleeping bags, multi-functional tools, stoves and lighting, beginner kits.
11. BBQ and Grilling Equipment
BBQ is a type of food that makes people happy. It smells so good, and it tastes even better. The only thing that can make it better? Grilling and BBQing accessories from your private label! Just make sure to check out important guidelines and regulations around gas fuels used. Also, research how competitors with similar offerings on their shelves or online pages are conducting business to differentiate yourself.
12. Party Board & Card Games
What’s better than a party game that is both fun and easy to play? A novelty card or board game, of course! These games are great for indoors, those rainy afternoons, and especially for kids/college students. You don't have to spend tons on large manufacturing costs because card and board games can be cheaply made, as long as a suitable private label manufacturer can be found.
13. Vapes and E-Cigarettes
Vapes and E-cigarettes have contributed to the steep decline in traditional smoking. The e-cigarette industry is estimated to grow at an average annual growth rate of 22% over five years, reaching $50 billion by 2025 according to market research. This creates new opportunities for brands like Mamba Grinders who want their product sold alongside cigarettes or other vaping products.
14. Organic Cotton Clothes
Organic cotton is a hot commodity right now. In fact, the demand for organic products created from this material has only increased over time and many consumers are turning back to them in preference of other options like synthetics or man-made fabrics because they feel that they are more environmentally conscious than synthetic fibers which may have been derived by exploiting natural resources such by petroleum refining processes.
15. Vegan-Friendly Products
With vegan products becoming increasingly popular, it's a great time to start your own private-label business. From bamboo toothbrushes and vegetable sponges for dishes (both easy to manufacture), costs of manufacturing aren't too high so you can offer these items at an affordable price point! Packaging is also simple which makes them perfect for storage and cheaper shipping costs.
16. Men’s Shaving and Grooming
Private label manufacturers of shaving equipment are a great idea for any personal care company looking to get into the industry. A wide variety of products, such as brushes and soaps or creams make up this category which means you can find many companies that specialize in making them. Shaving equipment is one of these niche categories that would make for great private labels.
17. Smart Phone Accessories
With so many private label products available, it is no surprise that the mobile phone accessory market will reach $107.3 billion by 2024! It's easy and profitable to start your own line of these fashionable yet practical gadgets for today’s consumers - all you need are some ideas or inspiration from other companies who have done well before.
18. Detox Food Supplements
The demand for detox products right now is shooting high which means that you have an opportunity to make money off of this trend. You could either go private label or white-label with your idea, but there are many ways in which profits can skyrocket if done correctly such as building up a strong brand name and exclusive rights holder agreements with ingredients suppliers.
19. Home Furniture
Private-label furniture that's user friendly, affordable and eye-catching is trending as the market is expected to grow at a rate of 12% per year through 2025. People want their living rooms - or any room in general for that matter -to feel personal rather than generic with pieces they can find anywhere else; this means things like upholstered beds (for those who love lying on them), multipurpose recliners/ottomans, curved sofas are all good options when looking into what type you might need.
20. Snack Foods
Private label brands are all the rage these days, but did you know that a Private Label Snack Empire could be your ticket to success? Private labeling food products isn't just for big corporations. If you have an idea and some time on your hands building up this type of business might provide exactly what's needed! With so many tasty options out there in terms of where consumers want their gluten-free items sourced from, having something unique can help stand apart from competitors' lines too.
21. Hair Care Products
The beauty industry is booming, and hair products are no exception. Private label brands have been some of the most successful ones in this space thanks to their ability to offer quality goods at an affordable price point. In addition, to being non-seasonal products, easy to store and package, profit margins tend to be higher on these items as small quantity manufacturers could be found to brand as luxury items.
22. Stationary and Paper Products
Stationery is a great way to market and target anyone, from school kids through adulthood. Add related items like pens or pencil cases plus post-it notes into your lineup so you have something for everyone! But make sure these products can be ordered in reasonable, not huge bulk quantities, so as not to put unnecessary stress on both inventory management/stocks etc.
23. Gardening Products
With people staying and working from home, window sills and garden retreats are being turned into colorful safe havens for all kinds of plants and growing your own produce. Your brand could become the number one company to dominate social media with well-designed gardening accessories such as flower pots, spades, and cutters, seeds etc.
24. Wooden Toys
As awareness grows about the harm plastics are doing to our environment, people have been turning back towards traditional wooden toys. These fun active toys not only look better but also encourage creativity and imaginative play which can improve developmental skills development over time as well.
A search on Amazon lists 49,500 monthly searches with “rain poncho” and it turns out that people want them! Of course, this means nothing until you consider some important facts: they're easy to manufacture, production costs are low, they come in different styles and sizes so there is something available no matter how big or small you want it. Easy to package and people can take them anywhere.
There are many reasons people choose to grow their own plants, including the desire for a sense of nature and greenness in our crowded world. In some cases, this can be difficult given that certain environments aren't suited as homes by themselves. However, there's no need! Terrariums offer functionality similar to outdoor gardens while acting as home decor pieces or even growing spaces on your desk at work with multiple shapes available - it’s completely up to you what option is best suited toward production needs.
Have you always had a passion for running shoes? Or maybe it’s time to spice up your high-heel game and take back the fashion world from those who think they can steal away any innovation. Not sure what to sell? Narrow down your niche market share at the very start and don’t confuse customers with too many different products. Build up a strong name for yourself - make them want you by being compelling enough first place
28. Eyeglasses and Accessories
Fashionable eyewear is always a hot selling factor for new seasons, and with the most common complaint being that frames break easily you can improve on this aspect to be competitive in today's market. With products such as glasses with built-in tech, lightweight and durable frames for men or women that provide higher performance sports viewing capabilities; there are a plethora of ways you can succeed in this market.
29. Essential Oils
The cosmetics industry has grown at an insane rate, and essential oils are just one way that this growth is being leveraged. Not only can they be found in food & beverage industries as well; aromatherapy techniques such as massage therapy or meditation utilize the health benefits of these natural products to improve your moods while also providing relaxation. There are still careful considerations when purchasing certain types online due to the FDA's strict regulations on what kinds are allowed to sell.
30. GPS Tracking Devices
The technology used in tracking devices is now commonplace, making these devices simple to produce and more importantly cheap. Basic GPS monitoring gadgets that users can connect to personal objects such as backpacks, phones, keys, and even pet collars are a terrific alternative.
Related Article: Take a look at our guide to product sourcing for Amazon FBA sellers
Building your brand is never easy. You will likely face many obstacles along the way, but if you're able to build a strong private label business behind it - with quality products and an impeccable reputation in tow-the results may amaze even yourself!
If you enjoyed this article, check our hand tools market forecast and analysis for 2024 and beyond
Looking to source private label tool kits to sell on Amazon? Get in touch