Case Study: Hi-Spec Tools™
From Concept to a Multinational, Best-Selling Hand & Power Tool Brand
Introduction
Hi-Spec Tools is a leading online retailer in providing high-quality and affordable DIY tools for beginners to seasoned veterans. They offer tool set kits, hand tools, and power tools for all kinds of home improvement, garage and workshop projects. Hi-Spec sought out the expertise of Diversitech Global to begin their journey into the highly competitive world of providing high-quality and great value DIY tools.
1. Design Stage
Branding
In the visually busy world of online retail, and being more and more frequently viewed on tablets and phones, an appealing Brand logo is more important than ever.
Starting with a written brief from Hi-Spec that highlighted the company's missions/spirit and product line aims, after several cumulative iterations involving fonts, layout styles and colors, four logos were produced for Hi-Spec itself and their three product lines of DIY Home, Workshop, and Children/Kids.
We used a smooth and simple design that appeals to home DIYers
We used a rough design to depict a workshop feel
We used stylish and curvy fonts that appeal to kids and toddlers
We used a smooth and simple design that appeals to home DIYers
We used a rough design to depict a workshop feel
We used stylish and curvy fonts that appeal to kids and toddlers
Tool Design Stage
Two quite distinct lines of hand and power tools were required by Hi-Spec, aiming at two kinds of DIY users. The Home DIY series was for the Casual Homeowner who wants a great value kit for common everyday DIY. The Workshop DIY series was for the Garage Enthusiast who knows their tools and needs it for serious projects.
Hi-Spec's unique customization requirements were covered through the design and quotation stages by Diversitech's experienced team of product designers & engineers, so that important manufacturing challenges and cost-saving possibilities are considered before tools and molds are developed.
After that initial "paper work" and sketch design with 2D/CAD mock-ups was finalized, a functional prototype could be developed. This included custom tool development, blow-mold case design and forming, and supplying innovative assortments and combinations of tools
2. Manufacturing Stage
We manufactured and tested all Hi-Spec tools to meet international accredited quality control standards
With its global network of fully owned and joint venture manufacturing facilities, all modern manufacturing processes were made available to Hi-Spec. This included:
Computer-controlled laser cutting to cut parts out of metal, glass, wood, and plastic, as well as engrave designs on them.
Punching with a die, in only a few fractions of a second, to create holes in a range of shapes in rigid materials.
Blow moulding in which hot plastic is blasted into a mould cavity provides a quick and efficient solution for all types of tool boxes and cases.
International accredited standards of Quality Assurance and Quality Control were applied throughout to ensure Hi-Spec would live up to their namesake. These include:
ISO Certified and 3rd Party Testing Support, QC Testing Protocol Creation, CA Prop 65 Compliance, Inbound and outbound inspections, and multiple supplier evaluations.
3. Packaging and Marchandise Stage
We ensured Hi-Spec's products were presented in inspired and customer-friendly packaging that also complied with Amazon's guidelines for warehouse storage and secure doorstep delivery.
Our dedicated designers and packaging team developed Hi-spec's visual Identity using our packaging facility. This included structural packaging design, free-standing display unit designs, POP & POS Merchandising Displays and Line Extensions.
We provided visually compliant packaging for Hi-spec retailers
Hi-Spec's Amazon compliant packaging
Hi-Spec's Retailer- compliant packaging
4. Warehousing and Logistics Stage
With the challenge of offering products in multiple countries across continents, Hi-Spec called upon us for inventory, distribution and chain-supply management.
Our back office of purchasing and logistics teams provided order and sales forecast planning, timely reviews and adjustment of stock, and inventory pipeline management.
At our network of global warehousing facilities dedicated warehouse teams stored and consolidated mixed containers as well as giving freight and logistical support.
We provided warehousing and logistics services for Hi-spec to make sure their tools were delivered on time to customers
5. Marketing Solutions Stage
We had helped Hi-Spec develop, manufacture and supply ranges of best-in-class DIY hand and power tools. The final keystone was for our strategic marketing experts to provide everything needed for a successful launch to market.
Our experienced digital marketing experts promoted Hi-Spec's Omni-channel marketing beginning with their website and visual brand identity aided by branding strategists through to working with SEO and PPC advertising specialists.
In-house copywriters provided e-commerce copy, website, social media content, product brochures through to technical instruction manuals and set-up guides.
An outstanding market presence, online and retail, requires appealing and eye-catching graphics and video media to capture attention in mere seconds. Our fully-equipped team of graphic designers, photographers, videographers, and on-site studio ensured that every Hi-Spec product had retailer and Amazon compliant images, lifestyle product photos, and professional-quality videos.
We created visually appealing images to list their tools on Amazon
We created the Hi-Spec website to meet the web's accessibility standards
Results
Hi-Spec Tools has been featured as an Amazon Best Seller
Since doing business with us, Hi-Spec has gone on to become a global Amazon FBA best seller for well over six years with an annual sales turnover exceeding $10m with thousands of unit sales per week globally.
Their products frequently feature in the Top 10 of Amazon's Best Seller item categories and are often chosen as an Amazon Choice products.
Their Seller Feedback and customer product reviews are among the best with consistently 4 or 5 star ratings for their products and customer service.
Hi-Spec's success has meant further developments in their Children and Pink Colour range of DIY tools together with the recent opening of a new warehouse.
Hi-Spec has seen consistent rise in sales and rankings since reaching out to use
Hi-Spec tools are often featured as Amazon Choice Products
Consistent 5-star reviews on Amazon only means happy customers