Mamba Grinders™: A Case Study of Product Innovation And Manufacturing
Introduction
"The Perfect Grind. Every Time." is the mantra of the Mamba Team's innovative herb grinding designs. Begun as a small Kick Starter project, they had designed a portable battery grinder to unlock a herb’s flavour, distinctive aroma, and potency - all at the push of a button. To bring their exciting concepts to full market realization, Mamba turned to Diversitech Global for their expertise in product development and manufacturing.
1. Design Stage
Branding
Mamba represents a dynamic and thrusting brand seeking to engage with a social media aware audience. With this in mind, our graphic designers re-crafted their existing logo into a much more aggressive and eye-catching iteration that encapsulated their brand.
Old Mamba logo
New re-crafted Mamba logo
Design Stage
Mamba started with normal manual hand grinding and saw the opportunity to bring to the market an automatic motorized grinder. The benefits being faster and easier grinding especially for users with mobility issues in their hands.
From Mamba's initial prototype designs, Diversitech's experienced team of product designers & engineers introduced improved enhancements.
New razor-sharp and fang-like teeth in the grinding heads resulted in a smoother and more efficient cutting action, which in turn saved battery life.
Instead of a sliding switch, a two-way Rocker Switch was used to alternate the motor's grinding directions. This prevents jams or clogging of material and was found to be more intuitive to operate.
Beginning with the Mamba Original, Diversitech Global have continued to work with Mamba to develop a whole range of models. The latest featuring USB charging, a 3-fold increase in grinding torque coupled with increased loading capacity, and a cone-holder accessory kit.
The Mamba Grinder design from concept to final production
2. Manufacturing Stage
Mamba Grinders being made from aircraft grade aluminum
Mamba had access to all modern manufacturing processes, thanks to Diversitech's network of fully owned and joint venture production facilities.
This included:
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Computer controlled cutting of aircraft grade aluminium for the grinding heads.
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Efficient power supply designs for USB charging of the Li-ion batteries.
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Using high-quality poly-carbonate plastic for the distinctive clear-cone pouring spout.
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ISO Certified and 3rd Party Testing Support, Testing Protocol Creation, and CA Prop 65 Compliance.
3. Packaging and Marchandise Stage
Mamba utilizes two selling channels: online with Amazon, and bricks and mortar retail. Both have specific packaging requirements.
We ensured Amazon's guidelines for "brown box" external packaging for storage at warehouse fulfillment centres and safe doorstep delivery were followed.
For on-the-shelf retail, our dedicated designers and packaging team developed an outstanding Retail Visual Identity with bold colours, strong type-facing, and cut-out packaging for tactile feedback.
Diversitech Global's dedicated packaging facilities include Structural Packaging Design, Free Standing Display Units Designs, POP & POS Merchandising Displays and Line Extensions.
Mamba's Amazon compliant packaging
Mamba's Retailer- compliant packaging
4. Warehousing and Logistics Stage
With the goal of offering goods in the United States, Canada, and the United Kingdom, Mamba turned to us for procurement, distribution, and chain-supply management.
Working closely with our back-office purchasing and delivery staff, we provided Mamba order and sales forecast planning, prompt reviews, and stock adjustments.
Our worldwide distribution centers employ dedicated warehouse teams to store and consolidate mixed containers, as well as provide freight and logistical assistance.
We provided warehousing and logistics services for Mamba to make sure the grinders were delivered on time to customers
5. Marketing Solutions Stage
Mamba's branding and marketing required the aspects of being a fun, shared lifestyle product yet still being practical for herb grinding. Everything needed for a successful launch to market was supplied by Diversitech Goblas strategic marketing experts.
We created stunning marketing videos that match their brand identity
An omni-Channel marketing strategy beginning with their website and visual brand identity was aided by branding strategists. Our fully-equipped team of graphic designers, photographers, videographers, and on-site studio ensured appealing and eye-catching images, lifestyle product photos, and professional-quality videos.
Our experienced digital marketing experts reached out to influencers, social media lifestyle groups, and printed media. All important Search engine ranks and page results were promoted by SEO and PPC advertising specialists.
Copy writing for e-commerce, website, social media content, product brochures, technical instruction manuals, and set-up instructions were all created by in-house writers.
We created visually appealing images to list their tools on Amazon
We created the Mamba website to meet the web's accessibility standards
Results
Mamba is now an established Amazon seller with over 4 years of history and has an annual sales volume of more than $2 million with hundreds of unit sales every week across the world.
Their online retail presence includes high-street specialist retailers like smokecartel, wish, eBay and etsy.
Their products frequently feature in the Top 10 of Amazon's Best Seller Kitchen categories. And their Seller Feedback and customer product reviews are numbered in the thousands with consistently 4 or 5 star ratings.
Mamba products have also been featured in media reviews for the following brands: hibnb, RUFFHOUSE STUDIOS, THE HIGHRISE, MACDIZZLE etc.
Mamba's Amazon Growth Graph
Since its launch Mamba has produced over a thousand 5 star reviews on Amazon
These consistent 5-star reviews only means happy customers